Ted Cruz has the same plan to win the GOP nomination as he does to win the general election: appeal to, motivate and turn-out evangelical and disaffected and disgruntled conservative voters. While running to the right in a primary is a tried-and-true strategy, the Cruz campaign is taking that strategy into the general election as well. Cruz eschews the tradition of moving to the middle in the general election, arguing that the key to winning in 2016 is not in wooing moderates but in getting conservatives to vote. Given the Democrats’ dominance in voter mobilization in 2012 (black turnout exceeded white turnout for the first time) and the lack of palpable excitement for Romney among many conservatives, Cruz’s general election strategy looks semi-plausible. However, politics and physics follow similar rules: for every action there is an equal and opposite reaction. The very thing that will motivate the so-called “missing” evangelical and conservative voters to the polls will also bring out those loyal to Democrats, erasing any advantage a fired up base will bring Cruz. Moreover, there’s simply no evidence that

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