There are enough potential candidates for president (on the GOP side at least) that you need an Excel spreadsheet just to keep them all straight. Instead of a complicated algorithm, I've boiled each candidate down to his/her most basic elements. At the end of the day, these are the things more likely to define a presidential wannabe. It's also important to distinguish between durable traits and those that are more ephemeral. For example, low name ID is something easily overcome. But, being on the "wrong side" of the base on key issues can be a campaign killer. This is by no means an exhaustive list. And, it's heavier on the GOP than the Democratic side. Instead of a full examination, I wanted to take a look at the candidates I think are the most likely to run.

The big names:

These folks have big names, big money and access to deep pockets as well as experience in the big-time spotlight. But, all have serious baggage that may not be easily stowed away in the overhead compartment. Hillary Clinton: With money,

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