As legacy media’s influence continues to wane and the information space gets more diffused, it’s becoming harder to gauge the impact of news events on an upcoming election or a political figure. If a tree falls in the New York Times, will it make a sound on TikTok or Facebook or YouTube?
If we’ve learned anything from these past few years, it’s that we can’t fully understand the behavior of the electorate without a fulsome understanding of how people find, consume and process news and information.
Two recent public polls, from The New York Times/Siena College and CNN, have found that those who are the least aware of specific news events — and those who are the least inclined to follow political news at all — are generally more supportive of Trump and Republicans.
Ruth Igelnik, a member of the New York Times polling team, recently found that voters who had heard “not at all” or “only a little” about news events like changes in the stock market or the deportation of Kilmar Abrego Garcia had a higher opinion of
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