The release of 2019 Q1 fundraising numbers has people firmly turning their attention to the 2020 Democratic Presidential primary. The field is shaping up to be historically large, with heavy hitting senators, a former Vice President, and a collection of compelling dark horses. Policy acumen, strategy, and narrative are all vital in securing the nomination, but a massive war chest is a necessity to survive a primary that many suspect could draw out all the way to the convention. We expect to see over $675 million in media expenditures in the presidential primary alone. This would be a 71 percent increase over the Presidential primaries of 2016. Democratic candidates in the House spent $220 million (225%) more on media in 2018 than they did in 2016, proving that there is an extremely fertile donor base for prospective Democratic nominees. Prior to 2018, Democratic and Republican candidates usually raised and spent the same amount of money, but this new trend suggests that Democrats in 2020 will have access to considerably more cash than Republican candidates did in 2016. Another factor that

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