Though the coronavirus pandemic has resulted in the postponement of many primaries and limited political activity over the past several weeks, the Senate Leadership Fund (R) and Senate Majority PAC (D) have laid down significant ad reservations for the fall. These super PACs have reserved $67 million and $63 million respectively in key Senate states for the fall. Though the ads will not air until August and September, by buying now, these groups lock in favorable rates and signal their intentions to other groups. These buys offer our first major insight into how the parties view the battle for the Senate by showing us how and where they plan to allocate their resources.
North Carolina stands out. It received nearly twice as much money as any other state, a reflection of its Toss Up rating by Cook Political Report. It is also expected to have competitive presidential, gubernatorial and attorneys general races, which may make it harder to disseminate a message with so many other groups on the airwaves. Senate Leadership’s over $10 million investment in Kentucky also stands
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