Survey Research

The Cook Political Report’s PollTracker is back. This thoughtfully curated polling aggregator calculates a rolling daily average of Trump’s overall approval rating as well as his standing within key demographic subgroups.

Like our head-to-head presidential polling average in 2024, the CPR PollTracker will include a daily average of a total of 21 national polls that The Cook Political Report considers reliable, transparent and methodologically sound. It will also track the president’s standing among key voting demographics: men, women, white college graduates, white non-college graduates, Black Americans, Latino Americans, 18-to-29-year-olds, seniors, Democrats, Republicans and independents.

The Swing State Project is a collaboration between the Cook Political Report, BSG, and the GS Strategy Group. Our goal is to better understand how voters in the seven key battleground states are evaluating the many cross-pressures of the presidential and down-ballot races in their states. In an election that features two well-known but unpopular candidates, we explore: How are voters deciding which of the “lesser of two evils” candidates they can support? What trade-offs are they willing to make — or not make — with their choice of candidate? How are their views on priorities changing — or not — over time? Which groups of voters are the most up for grabs?

The Cook Political Report is partnering with two top notch polling firms — one aligned with the Democratic party (BSG), the other with the GOP (GS Strategy Group) — who have well-earned reputations for helping campaigns navigate the complicated landscape of winning the support of voters outside their party.