Donald Trump had made his company, The Trump Organization LLC, a star of his exuberantly populist pursuit of the presidency. On Meet the Press, he explained to moderator Chuck Todd why he won't join some fellow billionaires in pledging to give more than half his wealth away: "I'm of the old school. I'd like to see my children take this great company that I've built (and it is a great company), and I'd like to see it go on for a long time, creating jobs, lots of money, pay lots of taxes, give lots of money away." But the company's bling-plated image as a luxury brand? That seems to be suffering for its namesake's political activities. In Politico Magazine, Will Johnson and Michael D'Antonio posit that Trump's brand "is taking a major hit in the wake of his presidential campaign." The recent release of BAV Consulting's respected annual survey shows the Trump brand "collapsing" among "the people Trump's business depends on-the consumer making over $100,000 a year." Moreover, '[t]he wealthiest respondents in the BAV survey-those with incomes over $150,000-judge Trump
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