There’s no better indicator of the issues that will shape the midterms than the kinds of messages both parties invest in on the airwaves. In partnership with AdImpact, The Cook Political Report’s new Battleground Issues Tracker will rank the top issues discussed in broadcast campaign advertisements in each Senate and House contest that CPR rates in the Toss Up or Lean column.
By focusing on districts and states that will be competitive in November, this tracker will zoom in on the messaging that both parties believe will be the most compelling to voters in the swingiest parts of the country.
It’s an essential tool for tracking how issues and spending evolve over the cycle. Join Amy Walter, Carrie Dann, David Wasserman, and members of the AdImpact team to break down what we’re tracking.
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Our subscribers have first access to individual race pages for each House, Senate and Governors race, which will include race ratings (each race is rated on a seven-point scale) and a narrative analysis pertaining to that race.