The resource disparity between the Clinton and Trump campaigns in 2016 was stark. Clinton outspent Trump by more than $100 million throughout the campaign, and Trump was not able to start spending until much later than his opponent. Clinton was unopposed on the airwaves in June and July and held a massive advantage in August.
This cycle, however, Trump's campaign, referred to as the "Death Star," has spent early and often. Trump spent $27.5 million on TV ads in June alone, over $20 million more than the Biden campaign. The electoral landscape has also changed since 2016, as evidenced by the states both campaigns are investing in. Only Florida remains in the top five states seeing comparable spending from 2016 to 2020. These changes highlight how rapidly the map can change between elections, as long-standing firewall states for each party increasingly appear to be in contention.
While Florida remains the one of the nation's largest swing state, the rest of the map has changed drastically. Formerly known as the "Blue Wall," Pennsylvania, Michigan, and Wisconsin have rocketed to the
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