On Points: How Much for the Women?

Today may be International Women’s Day, an observance that hasn’t quite gone mainstream in the United States, but in Hillary Clinton’s television advertising, every day is women’s day. Three out of every five Clinton TV spots—individual airings of commercials— tracked by CMAG have made reference to “women’s rights”, gender equality or equal pay. Nearly three of every five dollars spent by Clinton on TV advertising tracked by CMAG has paid for ads that reference these issues. The percentages are 61% and 58%, respectively. Equal pay alone has been the subject of a hefty 40% of Clinton’s spots and 41% of her spend. The commercial in which Morgan Freeman talks about “every American who’s not being paid what they’re worth” against a series of images of women accounts for 13% of Clinton’s spots and 14% of her spend. The commercial showing the young girl asking Clinton, “Do you think when you’re president you’ll be paid as much as if it were a man, male?,” accounts for 6% of Clinton’s total spots (note, though, that 36 of those aired nationwide). As Clinton